When the reality hits that your site's performance is actually reducing the ability of your traffic to grow, it's time to get in the experts to look at your site and in this case, particularly the search times on data drawn from our database.
As you can see from the attached graph, times on the site were blowing out to crazy levels.
This meant Google slowed down spidering new pages from our site, which in turn meant we slowed down our natural growth.
Looking at our database, it was thought we should reduce what we searched on to improve performance, but that would have reduced the functionality on the site. Instead we decided to create special full text indexes that have dropped the page load times even for complex searches to the lowest they have EVER been!
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